Thread #21979822
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Am I crazy or has the KitKat gotten smaller over time?
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>>21979822
you're not imagining things, gram weight has reduced per pack
>>21979852
who shat in your coffee today mister
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>>21979822
You're not crazy — this is a well-documented phenomenon called shrinkflation, where products get smaller while prices stay the same (or increase).
KitKat has gone through several size reductions over the years. In the UK, for example, the four-finger KitKat shrank from around 49g to 45g, and then further reductions followed. Similar changes happened in other markets. Nestlé (and Hershey in the US) have quietly trimmed the bars multiple times over the decades.
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