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>>11689280
Mattel here too

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>>11689281

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>>11689285

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>>11689290

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>>11689293

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>>11689295

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>>11689306

Mattel is about to have one hell of a year between this, heman and dc.

Is it even still popular enough for toys? Feels like they missed the window.

>>11689349
Yes and how miss the window? They didn't expect it to blow up like it did, in my opinion they got the toys as fast as they could, this was actually a replication of star wars 1977 if you think about it, because no one expected it to be such a hit and toys were released only a year later.

>>11689349
Just said in the other thread but check music charts to see how popular the soundtrack still is. This is frozen level longevity

>>11689359
Not that anon, but I work management at a movie theater, and when we had it, it was mostly popular with kids in the 10 to 12 age range, mostly girls, and it kinda seemed like a fad that quickly died out. To me it seems like any toy company has missed the boat.

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>>11689349
The other day I was at an Asian market near me and they have these big cutouts of the characters from this movie and some single dad was getting pestered by his kids to get their photos taken with the cutouts. Also there's a shitload of branded ramen and snacks with it. I'd say it still has some longevity to it even though I personally didn't care for it at all.

I want Zoey but not made by Midttel

>>11689371
Don't believe it because then they waste their time, releasing a sequel in 2029 is crazy

None of you have kids so you can’t comprehend how big this shit is

>>11689387
I have a child and also a niece, and no child talks about it currently.

>>11689280
Didn't this movie come out, like, a year ago? Is it still relevant?
>>11689387
I'm not into parenting spaces and this shit was huge mid 2025.

>>11689387
I'm just wanna coom to the gals

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Lul

>relevance
Grammys are next month, Academy Awards are in March, and the movie is up for awards in both. Depending on the outcomes, there might also be a physical media release of the movie. It's still very much part of the public conversation. Fatigue may be setting in, but there's still enough interest to support at least one wave of toys. Movie toy lines rarely live beyond one wave anyway.

>>11689480
And it already won Golden Globes for best original song and best animated film.

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The figures look pretty cool. Well packed with accessories like alternate faces and hands. I assume they'll be in the 6" range. Curious what the price point will be.

>>11689548
6.5

>>11689553
>6.5
I see Mattel is doing this with their new DC line and I hate this meme so much. Choose a fucking scale! Do you want to be 6" or 7"? There's no need for inbetween bullshit that doesn't fit with either.

>>11689548
Wait so Mattel does all the cool stuff and hasbro dows nerf and furby? Lol

>>11689623
That was the agreement, yes.

>>11689563
It’s to match marvel legends scale creep

>>11689762
Why? Hasbro are competition, why scale with your competition?

>>11689779
Because Mattel and Hasbro are both doing toys as a collab. There is no competition in toys anymore, everyone has to work together to survive.

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Huntrx and Saja Boy 6″ figures with interchangeable faces, hands, and accessories

An Action Figure assortment featuring Huntr/x and the Saja Boys (whose pics weren’t available for preview) will be $21.59 each, the Rumi & Jinu 2-pack will be $43.19

>>11689280
I wanna fuck the shit out of zoey

Do we have release dates? On most of them I read fall 2026 and thats crazy

>>11689942
The jar...

>>11690021
oooh, that's a hunky little chunky

>>11689942
Real ass post tbqh

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>>11690258
>removable clothes
My body is ready

>>11690265
You're willing to wait between Jan and Jun 2027 for her?

>>11690258
>>11690265
>280
looks like i'll only be getting mira

>>11690249
More pics of her accesories and the other girls???

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These are neat

>>11689935
>villain dressed like a jew

What did they mean by this?

>>11690689
It's traditional ghost attire from Korean folklore, you retarded American. Read a book

>>11689280
Do they have any tie in media planned until the sequel hits 2029?

>>11690818
>>11690820
>>11690822
I’m getting my daughter all the basic Barbies and roleplay items and now I’m considering getting these for myself since they’re so cheap. Mattel is killing it.

>>11690818
>>11690820
>>11690822
It is not evident on these three because of their waistbands, but it seems that this line has just a swivel waist and it's making me mad. >>11689935

If I had a dollar for every out of touch unc asking "is this still relevant?"

>>11690773
Most expensive and looks the worst. Another victory for Hot Toys

How did this movie get so big? This reminds me of star wars and motu when they exploded in popularity

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>>11690851
Uhm... or maybe they do have a ball waist? Unless this picture is a bullshot there's one here.

>>11690861
It’s free to watch, music is above average compared to radio slop and it’s animated

>>11689280
Those are grown ass men

>>11690880
so are you, no matter how many times you insist you are a woman

>>11690870
They look great but does Zoey not have a thigh swivel?

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>>11689280
They should make a ball pit

>>11689467
They look cursed

>>11690851
Oof, that fucking outdated Marvel Legends waist articulation. To this day I can't comprehend how they haven't changed it, or at least start using the RyV body for god's sake.

Why is Jinu the only Saja Boy getting a doll? He's the most boring one. Will all the boys get figures at least?

>>11689349
>>11689396
I work with kids and yes, it's still immensely popular with girls age 5-10. These are going to be flying off the shelves if they hit by spring. Not sure what would happen if they wait until fall though.

>>11689563
>Choose a fucking scale! Do you want to be 6" or 7"?
these are not scales

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>According to Variety K-Pop Demon Hunters was the most watched movie of 2025
But somehow nobody cares about it....

Yeah, Mattel will make lots of money this year

>>11691350
>But somehow nobody cares about it....
Who us? We all want to jar them.
You mean people in general? This is the kids' new Frozen

>>11691196
https://x.com/i/status/2016608069900197936

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>>11691196
>Will all the boys get figures at least?
Yes

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>$22 for all this
When will people revolt against Hasbro and their overpriced/under-accessoried trash?

>>11689280
even if this feels a bit late I am still suprised how fast they managed to get all of this done.
>>11692064
I don't care about this movie (found it a bit bland frankly) but these releases are good, and its only happening like the anon above me said because Hasbro rules the domestic 6inch figure lines, people have always gone "oh you can't compare it to import lines" when people bring up how little hasbro give so seeing Mattle just kick their ass is good.
Also they probably expect all of these to fly off the shelve and theres so many characters they price them cheaper just to make them more appealing

>>11692070
>>11692096
Sorry, you're both wrong. This has nothing to do with dying Hasbro. Mattel is still a functional toy company in the business of making toys at reasonable prices for the masses. Look at their other lines, their Jurassic Park stuff for instance. They've got big ass dinosaurs and vehicles and such on retail shelves for affordable prices while Hasbro does $350 Haslabs for an unlicensed, 2 door, 1:12 car. Current Hasbro is completely risk averse, and prioritizes low unit/high cost collector products as a result. They are completely out of touch with the rest of the industry, and their profit margins are clearly set well above every other company doing what they do.

>>11692070
>its called competition
What a retarded take. K-Pop Demon Hunters action figures are not in competition with anything Hasbro makes. They're not going to lure kids away from Marvel Legends or Black Series with a more affordable/better value product in KPDH, because the markets for them are totally different. Boys like Marvel and Star Wars (no matter how much Disney trys to push it on women). Girls like KPDH, and no one is even trying to push it on boys. My 10 year old niece tells me how there is a hard divide over KPDH at her school. She says the girls love it, and the boys hate it.

>>11692160
>My 10 year old niece tells me how there is a hard divide over KPDH at her school. She says the girls love it, and the boys hate it.
Really? I thought the boys would be crushing over huntrix

>>11692288
They are but won’t admit it just like sailor moon. Nobody wants to been known as the fag that watches girl shit.

Details on the figures here.

https://toynewsi.com/241-61587

Jinu is 7.1", Rumi is 6.2", so take that for what you will. If the man is 7.1" that seems like a 7" scale line to me.

>>11692428
The women are the main characters and will end up getting the most figure variations made, so trying to define it by the male figures is a weird choice

>>11692579
I think scaling any line to arbitrary shit rather than 1:12, 1:18, etc. is a weird choice and does nothing but over complicate things and create needless inconsistency.

>>11690258
I don't get how these are all $300 a pop.

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>>11692428
>>11692585
>>11692579
if you faggots paid attention to what girls like you'd know 1/8 and 1/10 scale blind box bjd dolls are this size so they're made to fit in that

>>11692800
they're like 11" and are high quality posable figures with accesories and alternate faces

>>11692052
Oh no. More Ollie's/Ross filler

>>11693219
jinu will sell like crazy and 1 or 2 others will do good.

>>11689349

So I pass out candy in a relatively crime ridden shithole in Commiefornia, we regularly get over 500+ kids a year for halloween.

Just this past year we received 1,013 kids and I would say CONSERVATIVELY that 40% of those kids were dressed as the main girl and zoey, so when broke ass niggas from the bay area put their kids in this you know it's got longevity.

>>11693219
>>11693270
Y'all really don't anything about this movie's fandom, do you? Baby is the most popular Saja Boy by far, with both little girls and grown women. He will sell out quickly. Jinu is boring and no1currs about him, the others are a toss up.

>>11694235
>Jinu is boring and no1currs about him
Dumb take. Jinu is the only one who is an actual character. The others are just background fodder/memes. Same with Zoey and Mira, but to a lesser extent.

>>11689371
>>11689396
The music is still popular.
The band performed on SNL a month ago and those videos views are huge numbers and still popular RN.
They will perform at the Oscars in March and possibly win two awards. Netflix will want to continue to play nice with movie theaters plus also flex that their free shit is still popular and do sing-along shows this summer at select Cinemark, AMC and Regals, screen cap this friend.

>>11690773
wonder what the panty situation is like

>>11692052
>>11692064
If fucking Mattel does a teen DC superheros line with all the animated teenagers, from TTG, DCSHG, Young Justice and even digs deep and does the LOSH cartoons in this style, I bet those would sell like fresh crack. Especially with those accessories. I would buy some

>>11690738
>Asking a burger to read a book
Silly turdie! In America we BURN books!

This IP is going to be an extreme cash cow operation, every dad and girl under the age of 19 has watched this multiple times now.

>>11689548
>>11690818
>>11690820
>>11690822
>>11692064
>>11692052
Actual toys are good
>>11689285
>>11690361
Accessories for pretend are good

Why is so much of this stuff vending machine dogshit instead of playsets and actual toys.

>>11689280
Kino

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>>11698646
>derpy and sussie